Barbara Sido
Executive Director

Barbara (Barb) Sido is NARFE’s Executive Director. She has worked in nonprofits and associations for 25 years and has been an executive director three times previously. In the course of her career, she has gained experience and expertise across the full range of association leadership functions, including membership, finance, governance, public affairs and education. Some of her previous positions include Deputy Director of Government Relations; Deputy Executive Director; Interim Executive Director at Business and Professional Women, USA; Foundation Director and Chief Knowledge Officer at the School Nutrition Association; and Vice President for Knowledge and Professional Practice at the American Institute of Architects.

Since becoming executive director of NARFE in May 2017, she has led the staff in developing NARFE’s first annual operating plan, including key performance indicators.  At her direction, the staff has undertaken several major initiatives, including the NARFE Next project to identify new programs and experiences based on what members say they need; selection of a new association management system (AMS) to support the efficient and accurate collection and use of data; branding and influencer analysis initiatives to better understand NARFE’s messaging and positioning; development of NARFE’s first annual Committee Days to provide an opportunity for member-leaders to advise and support the staff; a comprehensive review of the bylaws and other governing documents for consistency, clarity and compliance; and reallocation of resources to value creating programmatic functions and away from administrative functions. In all her work at NARFE, Barb follows the direction from the National Executive Board to align the organization with best practices of major national membership associations.

She has been a Certified Association Executive (CAE) since 2000. She’s a frequent speaker and author on association management topics, particularly organizational transformation. She holds a bachelor’s degree from the University of Missouri’s School of Journalism and a master’s degree from the McDonough School of Business at Georgetown University.